37signals and SLD

37signals is a Chicago software company that specializes in quick development and has been very successful. According to Business Week, “the lesson [of their success]: Create a simple product as fast as you can, then get feedback from customers and make it better.”

Hey, that was my philosophy with the Shangri-La Diet! One of the first managing editors of The New Yorker had a slogan: “Don’t get it right, get it written”. My philosophy with regard to SLD was similar: “don’t get it exactly right, get it written, and get feedback.”

Here are some ways the Shangri-La Diet has been improved by feedback (almost all from the SLD forums):

1. It is much clearer what rate of weight loss to expect.

2. The idea of nose-clipping. Which makes any food a weight-loss food.

3. With nose-clipping, you can use flaxseed oil to lose weight. The benefits of omega-3 have become much clearer.

4. Putting the oil in water makes it much easier to drink.

5 Replies to “37signals and SLD”

  1. Emulsifying the oil with water makes it even easier to drink. A little lecithin as emulsifier and a few minutes at high speed in the mixer will do the trick. Texture is like milk – hard to believe it’s 50% oil.

  2. “Here are some ways the Shangri-La Diet has been improved by feedback (almost all from the SLD forums):

    1. It is much clearer what rate of weight loss to expect.”

    — It is? I’ve been reading the forums and find conflicting and confusing info is all over the place. I’d love to have a clearer idea of what rate of weight loss to expect, and how that will be shifted by how much or little I reduce my caloric intake.

  3. I’m glad i reread that a few times. I was gonna ask how you came to the conclusion that nose HAIR clipping helps makes any food a weight loss food 🙂 Flax seed is awesome for a lot of things. Along with Grape seed oil and my favorite super healthy oil comma Hemp seed oil. I dont know if youve gotten to do any research on hempseed oil but its been shown to have one of the most perfect balances of omega 3 and 6 fatty acids as well as the highest percentage of EFAs at 75-80%. Its also awesome in that it doesnt go rancid as easily or quickly as easily as flax seed oil. I know most health food stores like whole foods now carry it. you should check it out if you havent already. This is the first time I’ve stumbled upon the shangri-la diet. so more flavorless fatty oils are good>? I can dig it. I have read a lot about how the diets of odler generations were a lot higher in fat content. I’ll check out the book!@

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